For the Washington Conservation Corps rebrand, we wanted a fresh logo that would still be timeless and reflect the organization’s established history. 40 years of tradition shouldn’t mean boring or stuck in the past — WCC is always learning, growing, and innovating. We also wanted to reflect the hardworking crew members who bring the fun, grit, and passion that keeps their day-to-day work fresh and fulfilling. Using input from a staff survey and an iterative design process with a core branding team, we created a new look and feel that was polished, friendly, human, and inspired by their environmental work.