As the graphic designer of the Corporate Affairs department, I had the privilege of partnering with one other designer to create the 2017 Annual Report for ascena retail group, inc.
In our partnership, I ideated the overall look & feel of the report with a clean design that showcased the company’s unique range of brands, while also highlighting the diverse groups of women that each brand serves.
Staying true to ascena’s blue and gray as the base for the design, I let the brand imagery speak for itself and add life to the report – showing that truly, ascena’s core purpose is to serve all women and all girls. This report was printed and distributed to investors in fall 2017.
When maurices moved into their new corporate headquarters building, I created a Welcome Guide to acquaint associates with the new space and guide them through the move transition. The goal was to have this guide available for the intial move, and also have some flexibility in the design to add or update pages for future new hires.
The final product was a 3-ring binder with easy-to-navigate tabs and a folder for additional items (such as new IDs, keycards, etc.) All of the paper and the binder was made of recycled materials.
This project was my responsibility from start to finish. I was involved in gathering and organizing the information included in the book, chose the format & materials, and worked directly with the printer throughout the design & printing process.
Manchester Classic is an opportunity for hikers, climbers, and all-around adventurers to take their favorite peak-bagging memories and turn them into custom topography art.
I created the logo, drawing inspiration from both the topographic lines and the natural wood grain in the art. The logo is currently used on the store website, and social media pages. I also dreamed up what the brand could expand to be in the future, with full email and online marketing.
I had the pleasure of partnering with my dear friends at the Sakina Mission to create a poster they could sell at their benefit concert. The design was donated so all profits could go towards the amazing work they are doing around the world – partnering with non-profit organizations through visual storytelling to be an advocate and voice for their causes.
The design is inspired by their work that recognizes the unique story of every person’s life – “Every person is a world.” I used collaged imagery from old National Geographic magazines to capture the world-wide scope of their cause.
In my personal work, I was exploring the concept of distortions in imagery through photography and digital art. The final product resulted in a photo book simply called “Distortions”. I was able to apply some of the practices I was using in my photography to the book design, and I altered the type by printing and re-scanning it in to create different types of warping. The final design reflects the “distorting” spirit of the project, while still allowing the photography to speak for itself.
Every couple has their own love story to tell, and I love to capture that story on your big day. Every moment – big and little – is important, and worthy of being seen and remembered.
*I am currently not booking for the upcoming wedding season. Please check back later!
Trail photography from my 2018 thru-hike of the Appalachian Trail, and my 2019 thru-hike of the Pacific Crest Trail.